This article will discuss the benefits of using a CDP for healthcare, and it will highlight the features of DataS CDP that make it a good choice for healthcare organizations.
The healthcare industry is increasingly collecting and using data to improve patient care and outcomes. However, this data is also sensitive and must be protected in accordance with privacy regulations. This is important for healthcare providers and insurers to be aware of, as pixel tracking is a common practice used to track website visitors and collect data about their behavior. However, if pixel tracking is not done in a compliant way, it can put patient data at risk.
What is pixel tracking?
Pixel tracking is a technique used to track user activity across the web. A pixel is a small piece of code that is embedded on a website or in an email. When a user visits a website or opens an email, the pixel sends information about the user’s activity to the third-party company that owns the pixel.
Pixel tracking is often used for advertising and marketing purposes. However, it can also be used to track users for other purposes, such as analytics or fraud detection.
What are the risks of pixel tracking?
Pixel tracking can raise privacy concerns, especially when it is used to track users without their knowledge or consent. Pixel tracking data can also be shared with third-party companies, which may use it for their own purposes. Specifically for healthcare organizations, pixel tracking can pose the following risks:
- Data breaches: Pixel tracking code can be exploited by attackers to gain access to a website’s database or to steal user data.
- Patient privacy concerns: Patients may be concerned about their personal and health information being tracked without their knowledge or consent. This could lead to patients losing trust in the healthcare organization.
- Inaccurate data: Pixel tracking data can be inaccurate or incomplete, which could lead to healthcare organizations making poor decisions about patient care.
- Misleading advertising: Pixel tracking data can be used to target patients with misleading advertising, which could lead to them making poor decisions about their health.
How can healthcare organizations navigate pixel tracking in a compliant and privacy-conscious way?
Healthcare organizations that use pixel tracking should take steps to ensure that they are doing so in a compliant and privacy-conscious way. This includes:
- Obtaining user consent before using pixel tracking
- Limiting the amount of data that is collected through pixel tracking
- Sharing pixel tracking data only with authorized third parties
- Implement security measures to protect pixel tracking code from exploitation
What are the alternatives to pixel tracking?
There are a number of alternatives to pixel tracking that healthcare organizations can use to track user activity. One alternative is to use first-party data. First-party data is data that is collected directly from users, such as through website forms or surveys.
Another alternative to pixel tracking is to use a customer data platform (CDP). A CDP is a software platform that helps organizations to collect, unify, and manage customer data. CDPs can be used to track user activity across multiple channels, including websites, email, and mobile apps.
Why DataS CDP is the Best Choice for Healthcare Providers and Insurers
What truly sets DataS apart is its mindset of “privacy by design” from the ground up. Too often, we rush to adopt new technologies and only consider security and compliance as an afterthought. But DataS was built from day one with a comprehensive strategy for safeguarding sensitive customer information.
Every step of the process, from onboarding to data collection to analytics and reporting, is carefully architected with multiple privacy safeguards. Before a single line of code was written, DataS’ expert teams studied regulations and worked with legal counsel to future-proof the system. Now it has robust features tailored for healthcare providers.
Perhaps most impressive is DataS’ commitment to independence – it secures customer info and does not integrate with external platforms. So you maintain full ownership and clearness of your patient data. DataS also undergoes precise third-party security audits, so you can trust them with your most sensitive systems.
DataS delivers exactly what overburdened providers need: a reliable partner who becomes an extension of your own privacy and security protocols. In this risky digital age, that level of confidence is absolutely invaluable.