Increase sales performance with 360-degree analysis of customer on Customer Data Platform (CDP)
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What is Customer Data Platform (CDP)?
Customer Data Platform (CDP) is a solution that integrates all customer data, analyzes it from all angles, provides the right participation at the right time, and hyper-personalizes all contact points from marketing to operation and service. A 360-degree view of your customers provides them with a personalized experience and helps optimize campaigns for when they are most likely to convert.
DataS-based Customer Data Platform (CDP)
A DataS-based customer data platform (CDP) can reduce the time and cost of planning and construction, collect data immediately upon introduction, refine it, and connect it to analysis and marketing to provide an environment that can be utilized immediately.
360-degree analysis of customers
360-degree analysis of customers can be done through Saas CDP and at the same time, through 3rd party DMP, which helps you discover customer insights that cannot be verified with your own data alone.
Integration with existing solutions
It can be easily used in conjunction with existing CRM and TM solutions. Since there is no complicated technical knowledge or cost, you can focus on your core business right after introduction.
Reduce resource strain
Since the supplier provides automatic upgrade support and integrated management, the burden on resources is reduced and efficient operation is possible.
As data increased, it was difficult to know how to efficiently store and use data
CDP is specifically designed to manage these flows
Event
Data generated based on user behavior on websites, apps or mobile browser sessions
Customer attributes
Non-identifying data that is meaningful for marketing, such as subscription date, cumulative access to customer rating, etc.
Transaction data
Other information such as purchase, return, product inquiry, shopping cart, etc.
Advantages of a DataS-based Customer Data Platform (CDP)
Improving cost structure
Saas leverages vast economies of scale for vendors to deliver a better software experience at a lower cost.
Entrepreneurs can significantly reduce the time and resources spent on IT-related businesses and operations.
Growth opportunity
By minimizing barriers such as cost structures, complex technical challenges, and clumsy interfaces, grow your business faster and larger, providing massive growth opportunities, regardless of size.
Flexibility
Users can access anytime, anywhere, from any device.
Businesses provide the ability for employees to work anywhere in the world, and users can take advantage of the solution no matter where they are located.
Scalability
A SaaS solution can accommodate the ever-changing business needs of its users. It provides sustainable enhancements due to its automatic update feature.
This allows you to adapt your solution to agile and changing environments.
Realization of digital transformation
The initial investment cost is low, and it can be introduced and utilized quickly without a separate construction period. Even if you do not build your own, you can utilize most of the functions necessary for practice and help organizations that need data to solve problems and find answers on their own.
Build digital experiences quickly to deliver innovative customer experiences that are ahead of the competition and and get a competitive advantage in the marketplace.